By: Tiffany Alcaraz
At age 14 Patricia fell in love with makeup. She recalled buying really cheap makeup and practicing different looks after her parents went to sleep. Now almost a decade later she has grown and nurtured her love into a profitable business that allows her to do what she loves. However getting to where she is now has been a long time coming.
From her enthusiasm you wouldn’t know it but just a short while ago Patricia had given up doing makeup altogether. At that time she couldn’t see a career in makeup as a realistic possibility. She marks this as one of her biggest regrets. “If I could tell my tell myself something at fourteen it would be to not stop expressing myself because I found such joy in makeup. Other people started in 2008, when the market wasn’t saturated with beauty. I could have been a pioneer. I could have had more opportunities.”
Before she decided to put all of her efforts into cosmetology, Patricia worked several different jobs. It wasn’t until 2014 when she finally realized makeup was what she wanted to do. “I wanted to be my own boss and not have to listen to anyone else.” She quit her job, took out a five hundred dollar credit card and took the plunge. “I was broke, so broke for a while I did not turn a profit.
Working out of her office in Redondo Beach, California, Patricia meets with clients and does make up for events every weekend. But back in 2014, when she was still trying to get noticed, she said she would have one client every two months. One of her biggest problems was an empty portfolio when it came to weddings. Potential clients wanted to look at her work but she had no photos because she never booked any weddings. To solve this problem she created her own wedding. Patricia put her friend in a wedding dress, did her makeup, and had her pose as a bride. She still uses these photos to show her clients.
One of her favorite things about doing makeup is becoming friends with her clients. “I love talking with them and making my clients feel so beautiful.” Some of her proudest moments include being published in three magazines and doing the makeup for a BuzzFeed video.
When it comes to advice she says that she believes, “There are no rules. You can do whatever makes you comfortable but professionally speaking, foundation that matches your skin is crucial.” She feels very passionate in advising women against attempting the contour look on their own.” Don’t go overboard on contour. Don’t go too light or too dark.” Rather she suggests sticking with closer colors.
Another common mistake is just covering up problem areas instead of correcting the problem. The under eye bag is a great example of this. Most women do not know that there are different color concealers like purple and green. Using these “corrector concealers” before your regular concealer makes a world of difference. Patricia says she is currently obsessed with watching Desimakeup and Nikkie Tutorials. When it comes to trends she said she is really in love with the thick eyebrow look. However, she noted that it is okay to appreciate trends but do not be influenced because style might change. You can find Patricia Castro on Instagram at @patriciacastromakeup